Polar Skate Co. x Très Bien
Dropping on Thursday 15th August, we’ve got one of the most exciting collections for a while. We all know what Polar Skate Co. do – a rising star in the skatewear game, starting to finally get the recognition it deserves for its functional and high quality gear. With their increased success, Polar are also seeing their stock rise in the higher-end market, with one of the fellow Swedish menswear purveyors, Très Bien, having stocked the brand for longer than most.
Whilst this collaboration may come as a surprise to some, it’s no surprise to see that Pontus Alv, the man at the helm of Polar has put some thought into it. Both Polar and Très Bien operate out of Malmo, Sweden, and it’s here that the relationship between Alv and Très Bien owners Hannes and Simon Hogeman began. Speaking to GQstyle, Alv points out that the collaboration came after a friendship blossomed between the three of them, “We got introduced to each other at our local bar,” says Alv. “We started off as friends. I always base my business relationships on friendships.” It’s clear that Alv has thought long and hard about the concepts and vision for this collab.