Category

sportswear

15/11/2018
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Huf x Budweiser // A Colla’beer’ation

Huf and Budweiser have come together for a collaboration collection to celebrate Budweiser’s status as the King of Beers. The collection features Huf’s take on Bud’s iconic logos and slogans in the form of shirts, outerwear, bags, slides and sneakers, as well as a range of fun extras like a doormat and glass mugs. The black and white logo shirt and red logo hoodie are two of the most eye-catching designs, as well as the special edition Hupper 2 Hi sneaker with a canvas upper in Bud’s signature red with... Read More

12/11/2018
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CULT X VANS // A Capsule Collection

Vans and Robbie Morales’ CULT Crew BMX label have come together to create and collaborate, releasing a new limited edition capsule collection. With a tee, long-sleeve, cap and Sk8-Hi Pro, this small collection features CULT’s well-known signature logo with text under the theme “CRUEL WORLD SEND RESCUE.” Whimsical hand-drawn characters are seen on the front of the shirt and cap, while an assortment of characters are portrayed down the sleeve of the long-sleeve tee. The Vans Sk8-Hi Pro being at the forefront of the collection, intricate details include text at... Read More

06/11/2018
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Carhartt WIP Presents // LENTIICULAR

The guys at Carhartt WIP are back at it with another skate video… LENTIICULAR, shot by Roger Gonzalez. LENTIICULAR is the latest Carhartt WIP skate clip, once again with the direction Spanish videographer Roger Gonzalez applying his signature multi-angle, mixed-format style. With a running time of approximately six minutes, it has been compiled from footage shot over the past three years, in cities such as Paris, New York, Lisbon and Madrid. The clip features the following Carhartt WIP skaters: Roman Gonzalez (FR), Felipe Bartolome (SP), Gabriel Engelke (SE), Taylor Caruso... Read More

23/10/2018
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Polar Skate Co and Nike SB Present: KBH Mixen

The guys at Nike SB and Polar Skate Co have been hard at work to present you with some fresh new footage in KBH Mixen, by Tor Strom with the support of Sidewalk Skateshop. Take a look for some serious skateboard and cinematography finesse… Featuring… Peter Stege, Jboy, Hugo Boserup, Oskar Rozenberg Hallberg, Emile Laurent, Hjalte Halberg, Ville Wester, Jerome Cambell, Andrew Wilson, Karsten Kleppan, Jesus Fernandez, Enzo, Elias Menzi, Jan Henrik Kongstein, Tobias “Herb” Simeon, Hunter, Thomas Kring, Rune Glifberg, Fernando Bramsmark, Cyrus Bennett, Kyle Wilson, Diego Todd. Additional... Read More

31/08/2018
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Back To School: The History of Herschel

Canadian born brand Herschel is a name we’re all aware of in the world of bags and wallets, their practicality mixed with modern and stylish design is what keeps us going back for more every time. Herschel seems like a company that’s been around for decades, but in reality it’s less than ten years old – only starting it’s journey in 2009. A brand that’s seen unbelievable growth since it’s birth; Herschel is now worn by everyone from schoolchildren to superior businessmen around town. Founded by brothers Jamie and Lyndon Cormack, the Herschel Supply Co. was named after the... Read More

11/08/2018
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HUF x Vague Mag Present “Indecent Exposure”

Vague Mag and HUF UK present “Indecent Exposure”, a video filmed and edited by Sirus F Gahan hitting the streets of London with HUF UK’s squad seeking out the obscure and the unknown spots our city has to offer. Sirus F Gahan spends just under a week with UK Quasi representatives Joe Roberts and Tristan Rudman alongside Will Creswick, Francis Peters, Tom Delion, Mike Clarkson, Jason Lewer, Joel Banner, Jimmy Silver, Caradog Emanuel, Casey Brown and Daniel Hill. Having recently brought us Bridget with Vans Europe and Grey Mag, Sirus puts his... Read More

20/07/2018
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The Air Max 95: It’s Birth and Revolution

The Air Max 95 is one of the most famous Nike models in history and has been released in a variety of colourways. Today we are having a look at the 95’s roots and why it became so popular. The visual design of the Air Max 95 was created by Sergio Lozano, he based the design on the human anatomy. The spine of the shoe resembling the human spine and the materials intended to represent skin, ribs and tendons. The Air Max 95 was the first pair in the line to... Read More

07/07/2018
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Friday Feeling – The Wackiest of Wimbledon Fashion

The time for tennis, strawberries and flying ants has come again with Wimbledon in full swing, so buckle up because today we are taking a look at some of the most tragic and controversial outfits in Wimbledon history. The Wimbledon Tennis Club is famous for it’s strict all white dress code… players who want to add a splash of colour can only have one centimetre of trim around the neckline or cuff, but this hasn’t stopped them pushing their luck and causing controversy with their court attire over the years. When... Read More

22/06/2018
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Friday Feeling – The Adidas Yung-1 – A Retro Classic Reborn

Dropping 21st June 2018, the long-awaited Yung-1 by Adidas is a huge nod to sportswear circa the early 90s and we are loving it… a modern take on this year’s beloved dad sneaker trend, the upper is a contemporary update on the cherished 1997 Falcon Dorf. This captivating shoe features a layered Falcon Dorf mesh upper with reconstructed tongue, imprinted with Trefoil branding. The shoe comes in a bold hi-res orange and a distinctly 90s red, navy and off white colourway. While the red, navy and off white accentuates the retro... Read More

08/06/2018
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Flashback Friday – The History of Nike

Today we are taking a look into the history of Nike and how it became one of the biggest, most well-known sportswear clothing companies of today, born all from the back of a car. First up, a bit about Nike’s heritage… Nike, pronounced ‘Ni-key’, is the winged goddess of victory according to ancient Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolising victorious encounters, Nike presided over history’s earliest battlefields. Fast forward to today, “Nike is the 20th century footwear that lifts the... Read More

25/05/2018
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Flashback Friday – The History of Carhartt

Carhartt is known for its high quality clothing, such as jackets, coats, overalls, shirts, jeans, dungarees and fire-resistant clothing. Today we’re taking a look into the history of Carhartt and where it all began. Carhartt was originally founded by Hamilton Carhartt in 1889 in Michigan, making work clothing for manual labourers. To start with, Hamilton Carhartt and 5 employees set up in a dusty old attic in the heart of Detroit and with 4 sewing machines, little did they know it would be the foundations for one of the greatest American Dream... Read More

18/05/2018
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Flashback Friday – Best of British Brands

With the Royal Wedding fast approaching, we are delving into British sportswear heritage with some of the best British born clothing brands around. Starting with a brand most popularly known for its tennis wear… Born in 1990 and raised in the North West of England as the son of a cotton spinner, Fred Perry is a brand we all know and love. After a professional career throughout the 1930s, in which he attained world number one status, smashed Grand Slam records and enjoyed the lifestyle of a professional sportsman, Perry... Read More

11/05/2018
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Flashback Friday – The Birthplace of British Skateboarding

The Undercroft of the Southbank Centre has been the heart of London Skateboarding for the past 40 years. With a constant battle between the building’s owners and skateboarders, we’re delving into a bit of history about the famous skatepark. The undercroft skateboarding area was an unused space appropriated as a cultural and recreational facility within the South Bank complex that has been used consistently for the last 40 years. Skateboarders initially adopted the area but it quickly became used my BMXers, inline skaters, graffiti artists and many other creatives like street... Read More

10/05/2018
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Fred Perry x Miles Kane – A Contemporary Collection with a 70s Approach

This year Fred Perry brings us a collection in collaboration with British rock and role musician, Miles Kane. The collection reinterprets some of Fred Perry’s most iconic pieces with some serious 70s flair, inspired by Kane’s rock roots. Since it was founded more than six decades ago, Fred Perry has been a champion of British sports and subculture with a long list of musicians repping the iconic laurel wreath. The wreath was worn by the likes of The Streets’ Mike Skinner, Damon Albarn, Thom Yorke, Jake Bugg and Cosmo Pyke to name... Read More

14/04/2018
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Flashback Friday: Tennis’ Ever Evolving Impact on Sportswear

Tennis had fashion at the very foundation of its game right from the start. With Wimbledon just around the corner, we take a look back on Tennis’ ever evolving impact on street and sportswear. From sewing simple crocodiles onto polos to full-blown branded collections, the realm of collaboration in tennis clothing has come a long way. Whether its Roger Federer, John McEnroe or Rene Lacoste, tennis has always been a lucrative business and, more often than not, affected how we dress away from the court. Born in 1990 and raised... Read More

23/03/2018
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Flashback Friday: Tacchini is not just for the casuals

When we think of the glorious array of Sergio Tacchini clothing there has been over the years we tend to readily associate it with the football casuals scene of the late 1970’s and early 1980’s. That’s not surprising given the amount of films that have linked the world of football with some of the finest sportswear brands in the last decade or so. That’s why it’s so surprising to see some of the most legendary names in hip-hop sporting some fine, fine Sergio Tacchini clothing way back in the day…... Read More