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The company was started in '73 by Yvon Chouinard and it's based in Ventura, California. The famous brand logo is inspired by the Cerro Fitz Roy mountain skyline looking west in Patagonia. The brand's' presence in streetwear has been growing year over year becoming specially popular in the last few years due to collaborations and pop culture icons embracing the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #737373; font-family: Montserrat, Arial, sans-serif;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Shop Sticker Patch Uprisal Crew Sweatshirt is made with heavyweight recycled cotton and polyester for a cozy warmth next to skin. 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