{"title":"Santa Cruz Sunglasses","description":"","products":[{"product_id":"santa-cruz-multi-dot-sunglasses-p99179-black","title":"Multi Dot Sunglasses - Black","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz repeating logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Santa Cruz logo\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426107167104,"sku":"0000250121-000498890","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1526917065-24747100.jpg?v=1783901942"},{"product_id":"santa-cruz-multi-dot-sunglasses-p99179-cool-grey","title":"Multi Dot Sunglasses - Cool Grey","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz repeating logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Santa Cruz logo\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426108150144,"sku":"0000250121-000567761","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1620911558-01340500.jpg?v=1783901943"},{"product_id":"santa-cruz-multi-dot-sunglasses-p99179-dark-navy","title":"Multi Dot Sunglasses - Dark Navy","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz repeating logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Santa Cruz logo\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426109067648,"sku":"0000250121-000567762","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1620911556-49124600.jpg?v=1783901942"},{"product_id":"santa-cruz-checkered-sunglasses-p99180-black-pink","title":"Checkered Sunglasses - Black\/Pink","description":"\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz checkered logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cstrong style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Blacked out lense\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Checkered design\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426109821312,"sku":"0000250122-000498891","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1526917669-01585400.jpg?v=1783901909"},{"product_id":"santa-cruz-checkered-sunglasses-p99180-black-yellow","title":"Checkered Sunglasses - Black\/Yellow","description":"\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz checkered logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cstrong style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Blacked out lense\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Checkered design\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426110574976,"sku":"0000250122-000498892","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1526917672-35340200.jpg?v=1783901909"},{"product_id":"santa-cruz-fisheye-glasses-black-check-p102230-black-check","title":"Fisheye Glasses - Black\/Check - Black\/Check","description":"\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eThese sunnies from Santa Cruz are a summer essential for anyone this year. The plastic frame sports the classic Santa Cruz checkered logo on the inside, with the blacked out lense making for a super slick look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cstrong style=\"box-sizing: inherit;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Blacked out lense\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 1rem 0px 0px; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Checkered design\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426783105408,"sku":"0000252976-000522066","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1554288237-32126800.jpg?v=1783901926"},{"product_id":"santa-cruz-ghost-glasses-black-p102231-black","title":"Ghost Glasses - Black - Black","description":"\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eThese classic style glasses from Santa Cruz feature an inlay design and offer up to 100% UVA\/UVB protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cstrong\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Plastic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- 100% UVA\/UVB\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: inherit; margin: 0px 0px 1rem; color: #737373; font-family: Montserrat, Arial, sans-serif; font-size: 13.328px;\"\u003e\u003cspan style=\"box-sizing: inherit; font-size: 14px;\"\u003e- Inlay design\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426783138176,"sku":"0000252977-000522067","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1554288605-03889000.jpg?v=1783901930"},{"product_id":"santa-cruz-watson-sunglasses-p103155-clear","title":"Santa Cruz - Watson Sunglasses - Clear","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eClear plastic sunglasses with the classic Santa Cruz logo on the arm making them a must have for the summer. They have UVA\/UVB protection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Round shape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- UVA\/UVB protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426946748800,"sku":"0000253801-000529195","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1565868178-44203300.jpg?v=1783901977"},{"product_id":"santa-cruz-ripple-sunglasses-p103156-black","title":"Santa Cruz - Ripple Sunglasses - Black","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese must have Santa Cruz sunglasses have a black frame with a purple inner frame and a purple logo and design on the arm. The glasses provide UVA\/UVB protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frame\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- UVA\/UVB protection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lens\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426946847104,"sku":"0000253802-000529196","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1565868637-36519200.jpg?v=1783901952"},{"product_id":"santa-cruz-other-dot-glasses-p103157-black","title":"Santa Cruz - Other Dot Glasses - Black","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese Santa Cruz sunglasses have black frames at the front with coloured arms decorated with the circle Santa Cruz logo on the inside and out. These sunglasses are a must have for the summer and contain UVA\/UVB protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frames\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- UVA\/UVB protection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lens\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426946879872,"sku":"0000253803-000529197","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1565872402-72146000.jpg?v=1783901947"},{"product_id":"santa-cruz-other-dot-glasses-p103157-black-purple","title":"Santa Cruz - Other Dot Glasses - Black\/Purple","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. During the 80's Santa Cruz became one of the most prominent skateboard companies in the world, known for their pop art designs and vivid skateboard decks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThese Santa Cruz sunglasses have black frames at the front with coloured arms decorated with the circle Santa Cruz logo on the inside and out. These sunglasses are a must have for the summer and contain UVA\/UVB protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Plastic frames\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- UVA\/UVB protection\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Blacked out lens\u003c\/span\u003e\u003c\/p\u003e","brand":"Santa Cruz","offers":[{"title":"One size","offer_id":58426946978176,"sku":"0000253803-000529198","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1565872405-00461800.jpg?v=1783901947"},{"product_id":"santa-cruz-screaming-insider-glasses-p109308-black-blue","title":"Screaming Insider Glasses - Black\/Blue","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSanta Cruz was founded in 1973 by Rich Novak, Doug Gaut and Jay Shuiman. 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