New Balance have made a major comeback in recent years and some of their silhouettes like the 574 have become staples in everyone's wardrobe. Originally founded by British emigrant William J. Riley in 1906, the thought behind the original New Balance shoe is a very interesting one. The New Balance Arch Support Company was founded and Riley's first invention was a flexible arch support that he designed to replicate the way a chicken arches its foot. He believed that a chicken's three clawed foot results in a perfect balance and New Balance grew out of this idea. The world's first running shoe with a ripple sole came from New Balance when they released the 'Trackster' in 1960. They've been making quality running shoes ever since and you can check out our whole collection below.