{"product_id":"parra-not-fade-away-zip-hooded-sweatshirt-p128702-washed-grey","title":"Not Fade Away Zip Hooded Sweatshirt - Washed Grey","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eParra emerged in the early 2000s as a brainchild of Dutch artist Piet Parra, known for his distinctive style blending surrealism, pop art, and urban culture. Initially gaining recognition for his graffiti and illustrations, Parra's artistic vision soon expanded into apparel and accessories. In 2004, he launched his eponymous brand, Parra, translating his bold and whimsical artworks onto clothing with vibrant colors and playful motifs. With a strong foothold in Amsterdam's streetwear scene, Parra rapidly gained international acclaim, attracting a diverse following drawn to its unique blend of art and fashion. Collaborations with renowned brands like Nike and Vans further solidified Parra's status in the global streetwear landscape. Over the years, Parra has evolved, staying true to its roots while continuously pushing boundaries with innovative designs and collaborations, cementing its position as a leading voice in contemporary street culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Parra Not Fade Away Zip Hooded Sweatshirt combines heavyweight comfort with signature brand detailing. Designed with Parra’s distinctive aesthetic, this full-zip hoodie features the iconic logo applied in self-fabric on the front for a subtle, elevated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eCut in Parra’s custom boxy fit, it offers a modern, relaxed silhouette while maintaining structure. Crafted from substantial 425gsm fabric with a soft semi-brushed interior, it delivers warmth and comfort without compromising durability. A washed finish gives the piece a worn-in feel, while eco pre-washing ensures zero shrinkage over time. Complete with tonal drawcords, a YKK™ zip closure, and practical front pockets, this is a premium everyday layer built to last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Signature Parra logo in self-fabric application on the front\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Custom boxy fit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Heavyweight 425gsm fabric\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- 83% cotton, 17% polyester blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Semi-brushed interior for added comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Washed finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Eco pre-washed for zero shrinkage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- YKK™ zippered closure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- 3-piece hood construction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Tonal drawcords\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Two side pockets\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Woven label on front pocket\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Ribbed cuffs and hem\u003c\/span\u003e\u003c\/p\u003e","brand":"Parra","offers":[{"title":"M","offer_id":58516145832320,"sku":"0000272859-000673647","price":169.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":58522125402496,"sku":"0000272859-000673648","price":169.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1772533750-79161800.jpg?v=1784836221","url":"https:\/\/www.natterjacks.com\/products\/parra-not-fade-away-zip-hooded-sweatshirt-p128702-washed-grey","provider":"Natterjacks","version":"1.0","type":"link"}