What has become of us? Is this the life we really want? Everything, NOW!? Really?
The frog is sad because of the state of current affairs, be it environmental or socio-economic issues around the world. Sadfrog says "Let us fix this situation together! Humanity has a choice, make it work or watch it burn." Sadfrog hopes humanity will make the right choice!
Sadfrog brand encourages good practice and global problem solving in a fun and tongue in cheek way.