Levi's Jeans

The most famous denim brand of them all, Levi's little red tag is known the world over and stands for premium design and high quality denim. Levi Strauss was born in Buttenheim in Bavaria in 1829 and followed the gold rush to San Fransisco where he opened a clothing company to clothe the gold miners. After receiving a letter from one of his regular customers with a golden idea, Levi Strauss paid to patent the idea which gave us the first pair of trousers that had metal rivets at the points of strain-pocket corners at the base of the button fly. Levi's denim jeans then became an institution and their numerous Americana styles became classics, such as the 501, 511 and 513. Whether slim, straight or skinny, Levi's jeans are the best money can buy and they also make a great denim jacket as well as other apparel like shirts and tees.