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About New Era
New Era caps have become a global symbol of style, identity, and authenticity, blending streetwear culture with sports heritage in a way few brands can replicate. Founded in 1920, New Era began as a family-owned headwear company and rose to fame through its longstanding partnership with Major League Baseball, eventually becoming the exclusive producer of on-field caps for all MLB teams. Their most iconic silhouette, the 59FIFTY fitted cap, revolutionised sportswear with its structured crown, flat brim, and premium fit, quickly becoming a staple not just on the field but in hip-hop, skate, and fashion communities worldwide. What sets New Era apart is its commitment to craftsmanship, quality materials, and an ever-evolving design philosophy that bridges tradition and trend. From bold team logos and limited-edition collaborations to sleek monochrome designs, New Era caps cater to a wide range of styles and self-expression. The brand has expanded its lineup to include adjustable, snapback, and curved-brim styles like the 9FORTY and 9FIFTY, offering options for every head size and personal preference. Whether you’re representing your hometown team, making a fashion statement, or simply adding the final touch to your outfit, New Era caps deliver both function and flair. They’ve transcended generations and genres, becoming more than just headwear — they’re a cultural staple. In a world where authenticity matters, New Era continues to lead the way, blending legacy with innovation, and giving every wearer a chance to crown their individuality.
59FIFTY
The New Era 59FIFTY fitted cap is the original, iconic silhouette that revolutionised headwear. Known for its structured crown, flat visor, and tailored fit, the 59FIFTY is the cap of choice for athletes, artists, and trendsetters alike. Made with premium materials and crafted for lasting comfort, it features bold team logos, custom designs, and a classic fitted style with no adjusters. As the official on-field cap of Major League Baseball, it blends sports heritage with streetwear culture. Timeless, authentic, and instantly recognisable, the 59FIFTY isn’t just a cap — it’s a symbol of identity, pride, and personal style.
9FORTY
The New Era 9FORTY cap blends classic style with everyday comfort, making it a versatile staple for any wardrobe. Featuring a structured crown, curved visor, and adjustable strap at the back, the 9FORTY offers a secure, personalised fit for all-day wear. Its low-profile design is sleek and sporty, perfect for repping your favourite team or elevating a casual look. Embroidered logos and quality construction add to its appeal, making it a go-to cap for fans and fashion lovers alike. Whether on the streets or in the stands, the 9FORTY delivers timeless style with a modern edge — always fresh, always iconic.
9TWENTY
The New Era 9TWENTY cap offers a relaxed, unstructured fit with effortless style. Designed with a soft crown, curved visor, and adjustable strapback closure, it delivers all-day comfort and a casual, lived-in look. Perfect for everyday wear, the 9TWENTY suits a laid-back vibe while still showcasing bold team logos, iconic branding, or clean minimalist designs. Its lightweight feel and timeless silhouette make it a favourite for those who value both comfort and self-expression. Whether you're heading to the game, running errands, or finishing your fit, the 9TWENTY cap adds that easygoing touch of authentic New Era style.
9FIFTY
The New Era 9FIFTY cap combines bold style with a modern snapback design, making it a standout choice for fans and fashion-forward individuals alike. Featuring a structured crown, flat visor, and adjustable snapback closure, the 9FIFTY delivers a customizable fit with a sharp, confident look. It showcases striking team logos, statement graphics, and high-quality embroidery, blending sports heritage with streetwear flair. Whether you're repping your squad or elevating your everyday outfit, the 9FIFTY offers a perfect mix of comfort, durability, and iconic design. It’s not just a cap — it’s a statement piece built for those who lead, not follow.
TRUCKER
The New Era Trucker cap brings together classic trucker style with New Era’s signature quality and design. Featuring a structured front panel, breathable mesh back, and a curved visor, it offers a laid-back look with maximum comfort and ventilation. The adjustable snapback closure ensures a perfect fit, while bold logos and clean embroidery add standout style. Ideal for sunny days, casual wear, or repping your favourite team, the Trucker cap blends functionality with effortless cool. Whether you're on the move or kicking back, this cap delivers timeless appeal and authentic New Era flair in every stitch.
SIZE GUIDE
Step into a new era of perfect fit with our updated Size Guide – designed to help you find your ideal cap every time. Whether you’re rocking a classic 59FIFTY, a laid-back 9FORTY, or a street-ready snapback, our guide breaks down styles, fits, and measurements with precision and clarity. No more guesswork – just your perfect size, every time you shop. Explore headwear that fits your lifestyle and your head with confidence. This is more than a guide – it’s your passport to premium comfort, personal style, and New Era authenticity. Find your fit. Own your look. Welcome to the new era.
