Steelfish

Steelfish was born in 2014 in London, its founder, Jim Wilson, was part of the 1990s club scene and a fashion retailer and wholesaler with shops in London and Tokyo and a production base in the East End. The brands he worked with include Diesel, Armand Basi, William Hunt and Box Fresh to name a few, but he also had a love for retro Adidas and Puma clothing and trainers. Inspired by a love of the beach scene, Steelfish brings eyewear with an edge.